Promotion is the activity in which the company has a chance to interact with its customers. Product details Share this page: We will use informative advertising because it is mostly used when introducing a new product. Health and Happiness for Pakistan. But in the beginning we will distribute a small amount of the and then do research on the peoples behavior experimentally by observing the peoples behavior after using the product. Click here to sign up.

To increase our sales we will also ties good public relations. Enter the email address you signed up with and we’ll email you a reset link. Bell and Natalie Kindred Keywords: You can change your cookie settings at any time but parts of our site will not function correctly without them. They just overtook all worse economic conditions in the Pakistan and build a very strong enterprise even the international visitors admired their performance. Log In Sign Up. The products are characterized and allotted weights according to demand and necessity basis, which eventually forms the business portfolio.

We segmented our product price in the following ways.

Channel Behavior Conflict The conflict of channel behavior of our product is vertical conflict. Cost of Development of our Product The price of our product is based on cost of all ingredient used because of its low price our product is very popular among customers.

After that we determine different tasks to accomplish those objectives and at the end we estimate the cost utilize in performing these tasks. They started giving spiritual and technical training to their labor this can help in changing view of typical labor and allows them to think in a productive way more over training will boost their moral and commitment.

Most of the people was willing to buy with a packaging in butter paper and boxes. Cite View Details Purchase. Majority of the local consumers prefers chicken to meat and desi food over fast food in Pakistan. A survey research was conducted about the about their attitude, preferences sgudy the buying behavior. From the four very basis of segmentation i. We k&h use the persuasive advertising when we have a competition in the market.


Product details

Their is the personal interest of our targeted customers in purchasing ready to cook food that has both safety and health 4. Keep up to date with email updates Pricing Shipping options Terms of business What’s available from us?

Please find below the full details of the product you clicked a link to view. Level of Education I think this will improve but it requires time to change view about the value added chicken sudy wet meat.

Our product would be a perfect one enjoying highly profitable sales and customer relationships as it would be providing the very desi look and an absolute desi taste pakiistan by the local consumers. It was convenience sample as well as the divided mutually exclusive groups were approached as convenient. We did research and collected primary data from people to find out that what the things that can affect the sales of.

k&n pakistan case study

Khalil want government of Pakistan to give some incentives to exporter and decrease some of the duties. Determining the csae Objectives: In this regard no compromise is solicited on hygiene and quality. Geography, demography, psychographic and pakista we divided the market into two of them given as follows: For this purpose Pakistani government is also seems supportive to help them grow outside the country.

Distribution Channel of our Product The distribution channel of our product is indirect marketing channel because this channel contains one or more intermediary levels.


k&n pakistan case study

We do not add freight charges to our product price in order to keep our product price lower, as our focus is to capture more customers. In this section we made an analyzed check of the probability of the current segment sales and that expected pakistqn our product and whether we are able to generate the desired profitability.

K&N’s: Health and Happiness for Pakistan

Through Public relations it also creates a good word of mouth for our product which is the most efficient way of promoting a product. Each of product is based on the rule that it should be healthy to eat and according to the taste of consumers. This is a factor which creates hurdles in decision making of consumers to adapt a product according to their needs.

They also think that the company is greedy and they are charging more prices for their product. I think company is successful so far after facing worse economic and cultural problems. Initiating a Price increase: The company is ready to put its cost for the product. Electricity, price fluctuations and inflation are some-how being ignored for the time stduy as they are uncontrollable.

K&N’s: Health and Happiness for Pakistan | The Case Centre, for educators

Finance Globalization Health Care. Another factor which contributes towards social setup for behaving in more specific purchases is the health of general public. In sales promotions we will use different discount strategies, giving short term incentives in order to increase our sales.

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